Participation in TodaysBabyTM Programs will not impact your WIC benefits.

What is TodaysBabyTM?
  • The Today'sBabyTM Program contains up-to-date information on baby sleep, baby feeding, or baby-parent interactions.
  • Participants receive baby care information in the form of short videos, delivered via text message or on Facebook.
  • Researchers would like to learn from participants who are expecting and raising new babies what parts of the Today'sBabyTM Programs are best at helping parents make the best decisions about caring for their baby.  
What will happen if I choose to participate?
  • You will receive free baby care educational videos and messages throughout your pregnancy and until your baby is six months old.
  • You will complete surveys and answer text message questions about how you plan to take care of your baby.
  • You will receive up to $50 in gift cards to thank you for your time.
Who is eligible?
  • You must be at least 18 years old.
  • You must be currently pregnant, less than 32 weeks along.
  • You must be a WIC participant.  
Who can I contact if I have questions?
  • You should contact the Program administrator Fiona Rice at or call 617-206-6269.